The ever-evolving world of TikTok has taken the home and lifestyle space by storm, introducing a myriad of trends that have captivated the attention of both consumers and design experts alike. While some of these viral sensations have won the hearts of professionals, others have faced a more critical reception, leaving many to ponder the lasting impact of these social media-driven fads.
Trends That Experts Love
One trend that has garnered praise from industry insiders is the concept of "colour drenching", a technique that involves coating an entire room, from walls to ceilings and woodwork, in a single hue. As Patrick O'Donnell, Farrow & Ball's brand ambassador, explains, "By extending one shade across walls, ceilings and woodwork, a room gains depth and unity, allowing architectural details and natural light to define the space rather than colour contrast."
Another trend that has resonated with experts is the resurgence of the "sunken sofa" or "conversation pit". Interior designer Ben Selby-Chase of Jewel Design Studio notes that while the concept may not be practical for every home, "When you have the space, it can be an incredibly effective way of creating a deliberately social space that also offers a sense of separation and intimacy without walls."
Trends That Experts Loathe
Not all TikTok-inspired trends have found favor with design professionals, however. According to House Beautiful, the practice of "colour drenching" can quickly veer into the realm of impracticality and even "borderline garish", as Rebecca Bobroff, an interior designer, warns.
Another trend that experts have expressed concerns about is the rise of "themed spaces", where a room or entire home is designed around a specific cultural moment or pop culture reference. As Cheryl Clendenon, creative chief of In Detail Interiors, explains, "Overly themed spaces can be a little too much" and tend to have a short-lived appeal.
The Bigger Picture
The ongoing debate surrounding TikTok's influence on home and lifestyle trends underscores a larger question about the role of social media in shaping our domestic environments. While these viral sensations may offer a sense of instant gratification and visual appeal, experts caution that true, lasting design often requires a more thoughtful, nuanced approach.
As the TikTok phenomenon continues to evolve, it will be fascinating to see which trends manage to transcend their social media origins and become enduring fixtures in the world of interior design and home decor. The true test of a trend's staying power, it seems, lies in its ability to balance form, function, and timeless appeal.