The outdoor and active lifestyle industry experienced a profound shift in 2025, with consumers demanding more flexibility, versatility and intentionality in their gear and experiences. And according to industry experts, this trend is only set to accelerate in 2026.
Hybrid Lifestyles Take Center Stage
"Instead of settling for activewear that worked for just one occasion, people gravitated toward 'multipurpose silhouettes and elevated combinations that seamlessly merge work, movement, and leisure,'" said Rachael Gentner, director of active and outdoor at Future Snoops, a leading trend forecasting company.
This reflects a broader cultural shift, as outdoor participation surged to record levels in 2024, with nearly 60% of Americans aged 6 and older getting active outdoors. The rise of the "casual enthusiast" has upended traditional outdoor industry dynamics.
Wellness and Intentionality Reign Supreme
Consumers are also prioritizing wellness and mindfulness in their outdoor pursuits, seeking gear and experiences that support a "360-degree approach to health." As Tamara Esquiliche, senior strategist of active at Future Snoops, explains, "recovery...became a priority, as 'wellness-driven pieces transform pre- and post-activity rituals into meaningful moments of connection and restoration."
The Tech Takeover (With a Human Touch)
The outdoor tech landscape is also evolving, moving beyond "gadgets for gadgets' sake" to more seamlessly integrated solutions. As Jon Takao, director of sports and outdoor at WGSN, notes, "AI-powered accessories...with health-tracking rings and smart glasses" are highlighting the "growing intersection of sport and technology." But the focus is on tech that enhances the human experience, not overwhelms it.
What this really means is that the outdoor industry is catering to a new breed of consumer - one who demands gear and experiences that adapt to their multifaceted lifestyles, prioritize holistic wellbeing, and leverage technology in a more intentional, human-centric way. The bigger picture here is that the outdoor industry is evolving to meet the shifting needs and preferences of today's active consumers.