On May 11, men’s activewear line Rhone will be featured as Equinox’s first ever pop-up retail concept in 11 Equinox locations across the US! Fortunately for us, four of these 11 locations are within the greater LA area, and include Beverly Hills, Santa Monica, Westwood, and the South Bay.
So what is Rhone, exactly? Rhone is a mens activewear line (that’s right, guys, we’re talking to you this time!) that goes above and beyond to find the best possible fabrics, infuse them with the latest technology, and ensure that each garment is anti-odor, anti-microbial, moisture-wicking, and offers supreme comfort and functionality.
What does that mean for you? That means that your gym bag and hamper are significantly less offensive to the senses, you’ll be comfortable, and you can keep your phone in your pocket without worrying that it will fall out during your workout. Rhone also just introduced it’s newest technology- GoldFusion. This state of the art technology elevates and enhances what we already love about Rhone. By infusing gold particles into the garments (you read that right, gold particles in your clothes. Step aside, Kanye.), they make their already incredible active performance garments softer, quicker drying, more durable, and more odor neutralizing. Rhone already focuses on offering apparel that does all of this, but their GoldFusion technology really ups their game.
Their passion behind their product and strong belief in what they offer is exactly why they will be Equinox’s very first pop-up shop. These pop-up locations will be in Equinox through August 24, so be sure to head in to check them out!