My Journey by Donna Karan

You won’t be surprised to find cool shops on Melrose Avenue. After all, the street has been a staple for Los Angeles fashion, decor, and style for years. Here are a crop of stores that make browsing and buying plenty of fun.

Cosmo and Nathalia: Black and Cosmo and Nathalia: Glamsquad

For cutting edge contemporary fashion it’s hard to top Cosmo and Nathalia. Made in LA, their dual gender apparel and outrageously fun street wear is created by Cosmo “QueenOfMelrose” and Nathalia Gaviria. Best of all, the designers have two shops on the avenue to fit fashion-forward shoppers of all kinds. There are capes, dresses, and catsuits for women; ponchos that you’ll spot nowhere else, and generally just a large variety of very cool clothes that are pure cutting-edge fashion. Find leather and fur jackets, vegan jackets, sequined pants and jackets, stretchy faux fur jumpsuits, and everything rock n’ roll and irreverent in Cosmo and Nathalia: Glamsquad; while chic androgynous wear is a mainstay at Cosmo and Nathalia: Black.

manequins wearing funky clothes in front of a neon and storefront for boardwalk gemini

Photo from Cosmo and Nathalia

Cosmo and Nathalia: Black
7563 Melrose Ave.

Cosmo and Nathalia: Glamsquad
7367 Melrose Ave.
http://cosmoandnathalia.com/

Flasher

At Flasher, a hot spot for trendy clothing and shoes, brands such as Black Pyramid and the Italian clothing line Happiness are included in a high fashion mix. Customized, hand-painted, and studded denim vests are another must-have at this sleek boutique that justifiably calls itself “The Dopest Boutique in Hollywood.” The store carries hot designers like Rik Villa, London-based lines such as Sons of Heroes, and one of a kind pieces from local designers – get them while you can.

manequins wearing funky clothes in front of a storefront for boardwalk gemini article

Photo from Flasher

Flasher
7609 Melrose Ave.
http://flashermelrose.com/

IIJIN

From quilted jackets to high top sneakers with a built-in-wedge and stretchy leather dresses, IIJIN has something for everyone. Accessories, bags, outerwear, shoes and clothing are great for both guys and girls. Men shop for hip tailored suit jackets, women for the perfect dinner or party dress. Check out cute velcro smiley face patches, too. IJIN means “precious” in Korean, and each clothing item is treated like a curated work of art.

blonde girl wearing a cropped stripe sweater and black pants for boardwalk gemini article

Photo from IIJIN

IIJIN
7711 Melrose Ave
http://www.iijin.com

New Profanity

New Profanity may carry the most profane, fun, outrageous gifts in all of LA. This boutique carries everything from original art cards to clothing, enamel pens, jewelry, sexy thongs, T-shirts, and pillows. Hilarious style and scatological sayings abound in a store that’s as fresh as it is funny. Calling themselves “100% Unapologetic,” the store warns shoppers that if a little profanity, some dirty jokes, and liberal politics are not your thing, then this may not be your shop. Everything in the store is designed or crafted by artists or small business owners, so shoppers who do revel in the naughty fun can be sure they’re supporting a variety of area artists as well as the store itself.

girl with purple hair wearing black t shirt and sunglasses for boardwalk gemini article

Photo from New Profanity

New Profanity
7418 Melrose Ave.
https://new-profanity.myshopify.com/

Lenceria Boutique

Lenceria Boutique features incredibly sexy, beautiful lingerie and swimwear in a socially conscious package. The shop carries the work of Colombian artisans, which supports the designers and offers rich-looking, voluptuous intimates that are as high quality as they are highly titillating.

brunette woman in white robe standing in front of a window for boardwalk gemini article

Photo from Lenceria

Lenceria Boutique
7619 Melrose Ave.
lenceriaboutique.com

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