My Journey by Donna Karan

A little bit of Hollywood is coming to the OC and Torrance this month.

The Del Amo Fashion Center and The Shops at Mission Viejo are welcoming Fabletics. What is Fabletics? We’re glad you asked.

Fabletics is an innovative fashion activewear brand co-founded by actress Kate Hudson and the team behind JustFab. Launched in 2013, Fabletics filled a niche with premium, fashion-forward active wear at an affordable price point. Designed to transition from the gym to the street, Fabletics features a range of high-performance pieces made for living an active lifestyle, along with high-fashion styles and ultra-cozy loungewear that take you beyond your workout.

The Fabletics locations at Del Amo Fashion Center and The Shops at Mission Viejo will also carry FL2, its new line of men’s high-performance athletic gear and premium lifestyle basics. Made with game-changing features and high-quality materials, FL2 is designed with a man’s workout and lifestyle in mind.

Cool Shopping

Del Amo Fashion Center’s Fabletics will be located near the Disney Store and Macy’s in a 2,619-square-foot storefront in Torrance. This center is the Southbay’s premier retail destination. Accented by an abundance of natural lighting, exquisite architecture, living green walls, gorgeous palm trees and a new Fashion Wing, Del Amo Fashion Center is a favorite in Southern California.

In fact, there are more than 200 stores including Southbay exclusives such as Brooks Brothers, Kate Spade New York, HUGO BOSS, Vince Camuto and Z Gallerie. The center’s department stores include a brand new 140,000-square-foot Nordstrom, Macy’s, Macy’s Men & Home, JCPenney and Sears.

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Other featured retailers include Michael Kors, 18|8 Fine Men’s Salons, Arhaus, Great Maple, Kiehl’s Since 1851, Lululemon Athletica, Sephora, UNIQLO, Zara, and more.

Not to be outdone, Orange County’s The Shops at Mission Viejo will follow with the opening of its own Fabletics retail location in late July.

The Fabletics at The Shops at Mission Viejo will be located in a 2,126-square-foot storefront on the upper level near Nordstrom. The Shops at Mission Viejo prides itself on being Orange County’s go-to shopping, dining and entertainment destination for fashionistas and families. Among the 150 stores and restaurants at The Shops at Mission Viejo, this indoor mall features Nordstrom, H&M, Macy’s, Apple, Sephora, and The Cheesecake Factory. The Shops at Mission Viejo is considered South Orange County’s main shopping destination.

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An Experience to Remember

Each of the Fabletics stores will “provide an elevated experience for shoppers, with a variety of amenities including mobile points of sale, free shipping from warehouses for out-of-stock items, in-store fitting appointments, the option to buy online and pick-up in store (BOPUS), as well as a virtual shopping cart to help customers complete their shopping online after their in-store visit.”
It seems everyone is excited: “Fabletics is a wonderful complement to the already strong tenant mix at both Del Amo Fashion Center and The Shops at Mission Viejo,” said Lynn Castle, regional vice president of marketing for Simon Property Group West. “From the fashionistas and fitness conscious millennials to the moms-on-the-go, Fabletics is a brand that appeals to our centers’ shoppers.”

Hudson herself couldn’t agree more: “Fabletics is all about community, so it’s great to be able to take that relationship beyond the Web and into a physical space where we can interact in real life. I also love to give our customers a chance to see, feel and try on the pieces. We are thrilled to have a new home at Del Amo Fashion Center and The Shops at Mission Viejo.”

www.fabletics.com

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